Saturday, August 18, 2012

What is keyword stuffing?


Keyword stuffing is known as an illegal SEO (Search Engine Optimization) strategy that includes adding a lot of search keywords into the HTML or tags of a website to bring more traffic to a webpage. While considered obsolete, there are still internet webpages that make an effort to use this strategy and end-up being penalized or prohibited from search engines. Search engines are now well outfitted to deal with that sort of illegal SEO strategy. For example, Google, the search engine giant, has factors that check for keyword stuffing hidden away from the eyes of the informal webpage audience.

Hiding keyword stuffing from the vision of website guests can be achieved in a couple of methods if keyword stuffing is used. While it no longer works, websites still make an effort to cover-up keywords differently. These methods included:

Coloring written text the same as the background color.
Positioning written text far away from the center of the webpage.
Putting written text behind images so that it cannot be seen.

Yet, search engines have been able to spot keyword stuffing on webpages since 2005. As the concept and content are now assessed on webpages, and not just what words appear, search engines have all but removed keyword stuffing from the Interne.

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