What is Google Penguin SEO Update?

Google Penguin is an anti-spam algorithm update released by Google in April, 2012. The update is meant to lower search engine rankings of websites that are found involved in using any type of spam factors. These factors include keyword stuffing, cloaking, fake link schemes as well as duplicate or spun content. All these spam factors are commonly referred to as Black-Hat SEO strategies, and Google Penguin Update has been aimed at preventing them.

Penguin Update has shown tremendous effect on Google’s search results. Statistics have revealed that an approximate 3.1% of search queries in English have been influenced by Penguin. Its effects on Chinese, German and Arabic search queries has been estimated to be around 3%. Whereas languages other than those have been affected in much higher percentages.

With Penguin Update, Google does not aim at cutting short on the number of websites nor does it plan to penalize every site that exists on the face of the earth. The fundamental notion behind this algorithm is to prevent “Negative SEO techniques” that could bring an unjustifiable higher ranking to a website. With the advent of Penguin, prevention of “Negative SEO” has been guaranteed by Google, and internet has become a much safer place for those who truly deserve to have higher search engine ranking results.

A slightly improved version of Google Penguin Update has been released on May 25^th, 2012 and it has been referred as Penguin 1.1. This revised version however came with minor changes and thus created an impact on less than 0.1% of websites. Future versions of the algorithm are expected to come with major influence on search engine rankings of websites and ensure a safe internet environment. As regards Google, they have declared Penguin Update as an adjustment algorithm rather than something to penalize those who have been spamming Google in past.

Analyzing the effect of Google Penguin Update is easy and quite noticeable. The first and foremost effect that can be easily observed is a dip in the traffic and the number of visitors of your website. If your website has faced a noticeable dive in traffic, it has probably been affected by Penguin. You may also analyze your inbound link profile to diagnose Penguin’s effect to your website.

While Google Penguin Update has disappointed spammers and unnatural link bombers, it has greatly appreciated the efforts of those who do the things right. The right doers are looking forward to better versions of Penguin Update algorithm that bring respect to their work.

For more information, visit Google Penguin in Wikipedia.

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Top and Popular Free Article Directories (High Page Ranked)

This is the list of all popular article directories around the web. This is not a final list, but I update it regularly as I come to know about new article directories.

What is keyword stuffing?

Keyword stuffing is known as an illegal SEO (Search Engine Optimization) strategy that includes adding a lot of search keywords into the HTML or tags of a website to bring more traffic to a webpage. While considered obsolete, there are still internet webpages that make an effort to use this strategy and end-up being penalized or prohibited from search engines. Search engines are now well outfitted to deal with that sort of illegal SEO strategy. For example, Google, the search engine giant, has factors that check for keyword stuffing hidden away from the eyes of the informal webpage audience.

Hiding keyword stuffing from the vision of website guests can be achieved in a couple of methods if keyword stuffing is used. While it no longer works, websites still make an effort to cover-up keywords differently. These methods included:

Coloring written text the same as the background color.

Positioning written text far away from the center of the webpage.

Putting written text behind images so that it cannot be seen.

Yet, search engines have been able to spot keyword stuffing on webpages since 2005. As the concept and content are now assessed on webpages, and not just what words appear, search engines have all but removed keyword stuffing from the Interne.

Upwork Sample Cover Letter for Advertising and SEO (Search Engine Optimization)

This cover letter applies to oDesk, Elance, Freelancer and other freelance websites.

Now, I am sharing another attractive and effective sample cover letter which is for advertising and search engine optimization. This is my own personal experience, and mostly I use to write this type of cover letter for this type of job when applying. Remember that this is a sample cover-letter and you can edit it as per your and job requirements.

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Dear Hiring Manager,

Today I have found this job and I’m very considering your job such as these capabilities. I have fantastic experience in Advertising, Search Engine Optimization (SEO), Free Classified Websites, Facebook Page Promotion, YouTube Video Promotion and other related tasks.

I have fantastic control over the following activities:

• Search Engine Optimization.
• Increasing Facebook Page Likes.
• Increasing YouTube video Views and Likes.
• Posting ads in Classified Websites.
• Posting in Blogs and Forums.
• Article Writing, Spinning and Submission to Article Directories.
• Social Networking and Social Bookmarking.

I believe my capabilities would be ideal for you. I can complete this job within the necessary period.
 

Moving forward, I can make 30 hours/week for your job, and my daily time are versatile. I’m very vitalized to offer my alternatives for your job. You can get hold of me instantly to discuss this position further.
I am mostly on Google or Skype. We can discuss there in a quick way, if you are interested.

Regards,
Muhammad Sohail.

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Now, Let me show you, how I work on Advertising and Search Engine Optimizaiton contracts.
Visit this post: Win the Heart of oDesk Employers by Excellent Work & Weekly Report

Thanks for reading my post and don't forget to post your comments below.

DoFollow VS NoFollow with Examples

Many people are confused about the difference between DoFollow and NoFollow. Today, I'm going to explain in short with examples.

You should try to get links from whichever sources available. It is a tactic in Search Engine Optimization (SEO). For exampke, you want comment in a blog, you could get a backlink, just by using this HTML code:

<a href="your link URL">your link name (anchor)</a>


When you placed this piece of code within your comment, you used to get backlink from it. It was highly beneficial for you to rank high (especially if the blog is high PageRank).
Nofollow is a HTML tag value added to the link anchor code, and will change the normal code as:

<a href=”your link URL” rel=”nofollow”>your link name < /a>

The link will be valueless and the search crawlers would not follow them to index. So, such a link is as useless as a piece of text.

A DoFollow comment will be a normal comment as in the above or will have the attribute “rel=’dofollow’” instead of nofollow, as in:

<a href=”link URL” rel=”dofollow”>link name </a>

The attribute DoFollow or no rel attribute at all means the blog link is good. Though no attribute in HTML exists as DoFollow, it means that the blog is not NoFollow, so it has the same effect of a normal backlink.