What is Google Penguin SEO Update?

Google Penguin is an anti-spam algorithm update released by Google in April, 2012. The update is meant to lower search engine rankings of websites that are found involved in using any type of spam factors. These factors include keyword stuffing, cloaking, fake link schemes as well as duplicate or spun content. All these spam factors are commonly referred to as Black-Hat SEO strategies, and Google Penguin Update has been aimed at preventing them.

Penguin Update has shown tremendous effect on Google’s search results. Statistics have revealed that an approximate 3.1% of search queries in English have been influenced by Penguin. Its effects on Chinese, German and Arabic search queries has been estimated to be around 3%. Whereas languages other than those have been affected in much higher percentages.

With Penguin Update, Google does not aim at cutting short on the number of websites nor does it plan to penalize every site that exists on the face of the earth. The fundamental notion behind this algorithm is to prevent “Negative SEO techniques” that could bring an unjustifiable higher ranking to a website. With the advent of Penguin, prevention of “Negative SEO” has been guaranteed by Google, and internet has become a much safer place for those who truly deserve to have higher search engine ranking results.

A slightly improved version of Google Penguin Update has been released on May 25^th, 2012 and it has been referred as Penguin 1.1. This revised version however came with minor changes and thus created an impact on less than 0.1% of websites. Future versions of the algorithm are expected to come with major influence on search engine rankings of websites and ensure a safe internet environment. As regards Google, they have declared Penguin Update as an adjustment algorithm rather than something to penalize those who have been spamming Google in past.

Analyzing the effect of Google Penguin Update is easy and quite noticeable. The first and foremost effect that can be easily observed is a dip in the traffic and the number of visitors of your website. If your website has faced a noticeable dive in traffic, it has probably been affected by Penguin. You may also analyze your inbound link profile to diagnose Penguin’s effect to your website.

While Google Penguin Update has disappointed spammers and unnatural link bombers, it has greatly appreciated the efforts of those who do the things right. The right doers are looking forward to better versions of Penguin Update algorithm that bring respect to their work.

For more information, visit Google Penguin in Wikipedia.

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